Corporate Development

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Corporate Development

Corporate development refers to the planning and execution of strategies to meet organizational objectives. The kinds of activities falling under corporate development may include management team recruitment, phasing in or out of markets or products, arranging strategic alliances, identifying and acquiring companies (M&A), securing corporate financing, divesting of assets or divisions, and management of intellectual property. The activities encompassed are often the role of the CEO.


Within the company, they turn to:

-> Legal for help with tax diligence, tax structuring and board and stakeholder approval

-> Sales and marketing for help with opportunity analysis, portfolio asset valuation review and commercial diligence

-> The department is most frequently measured on the fit of deals with corporate strategy, project management and deal pipeline

essential tips for your Corporate Development

  • Look at each of your market segments.
  • Make a plan.
  • Get expert advice where necessary.
  • Be a consultant not a salesman.
  • Remember it’s a long game not a short dash.
  • Understand why customers buy from you.
  • Know the cost of marketing to reach your target market.
  • Participate in conversations around your specialist area.
  • What can you do yourself and what needs specialist skills?
  • Craft a solid communication strategy.

Corporate development refers to the planning and execution of strategies to meet organizational objectives.

The kinds of activities falling under corporate development may include management team recruitment, phasing in or out of markets or products, arranging strategic alliances, identifying and acquiring companies (M&A), securing corporate financing, divesting of assets or divisions, and management of intellectual property. The activities encompassed are often the role of the CEO.

Corporate strategy depends on the circumstances of a company and the area where development is desired. Corporate development is usually a process that takes place over an extended period of time and may be adjusted or refined as the project moves forward.

Here are a few tips for effective business development that can help you hit the ground running.

  • 1) Know Your Competition
  • 2) Add Value and Build Trust
  • 3) Use Testimonials Wisely
  • 4) Keep an Eye on Online Reviews
  • 5) Ask for the Business
  • 6) Pay Attention to Your Website
  • 7) Beat Your Competitors to the Punch

Whether you’re planning to bring a full time corporate development professional, or involve your CFO or others on a part-time basis, here are a few tips.

  • 1) Hire someone who knows your business — or is poised to learn quickly.
  • 2) Start with the pipeline.
  • 3) Honesty is the best policy.
  • 4) Build the infrastructure first.
  • 5) Get to yes (or no) quickly.