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Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world.

Technology has been the other principal driver of globalization. Advances in information technology, in particular, have dramatically transformed economic life. Information technologies have given all sorts of individual economic actors—consumers, investors, businesses—valuable new tools for identifying and pursuing economic opportunities, including faster and more informed analyses of economic trends around the world, easy transfers of assets, and collaboration with far-flung partners.

Essential tips for your Globalization

  • Know how to attract the media.
  • Understand how your customers decide.
  • Track which ads work best.
  • Recruit Diverse People.
  • Encourage Cultural Sensitivity.
  • Optimize Your Website.
  • Widen Your Reach.
  • Target Specific Niche Markets.
  • Advertise to the World.
  • Learn More About Each Culture.

managing global business transformation projects

  • 1) Providing business and financial impact for business units worldwide
  • 2) Multiple business units spread across several countries (e.g., the company headquartered in the United States has units in

    the Americas and has branches and operations in Europe, Middle East and Asia)

  • 3) Several legal jurisdictions and currencies
  • 4) Teams speaking a variety of languages, located in multiple geographical locations and time zones

Practical Advice for Companies Betting on a Strategy of Globalization

These days, perhaps not so much. Globalization has become a target for both opportunity and opposition, largely responsible for higher unemployment in developed nations and the protectionism movement.While exposure to different cultures, values and beliefs offers benefits, there is revitalized interest in intra-country government spending on infrastructure and employment.

The Key to Global Business Success

  • 1) It pays to speak your customer’s language.
  • 2) Never (ever, ever) underestimate the power of culture.
  • 3) Seek to understand, and then seek to be understood