Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.
In general, the more specific you can get with your plan, the more effective you’ll be in its implementation. Try to keep it concise. Don’t make your social media marketing strategy so lofty and broad that it’s unattainable. The plan will guide your actions, but it will also be a measure by which you determine whether you’re succeeding or failing. You don’t want to set yourself up for failure from the outset.
Where does social media fit into project management? Is social media even used on projects? And if required, how can project managers integrate social media into their projects? For all process Contact Us
This paper examines how social media has affected individuals, organizations, and projects. It proposes that social media is not a passing fad. Instead, social media is here to stay and is becoming ever more universal in how we do business and execute our projects. It is, therefore, the responsibility of the project manager to guide the project team in determining how to best implement and use social media on their projects.
This work acknowledges that social media is not without its own set of challenges. If a project can overcome these challenges, social media can ultimately become a success factor and competitive advantage. These challenges are discussed through the review of social media themes, types, and lessons learned, concluding with a list of actionable items that will further the use of social media in a project-driven environment.
This new and highly practical Social Media for Business Growth will give you actionable tips and ideas so that you make the most of: Twitter, LinkedIn, Facebook, Blogging and more. You will learn: A process for generating leads using social media; How to create content that increases conversion rates; Practical advice on incorporating mobile strategies into your marketing mix ; A step-by-step process for measuring the return on investment (ROI) of your social media campaigns. This Social Media Course will help you build a solid social media marketing strategy to generate more leads and sales, contribute to business growth and become a marketing rock star...